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Launch the Marketplace with an interested audience. Encourage data producers to enrich the content and data consumers to shop for what they need. Track their usage and learn from their interactions.
To launch the marketplace and begin to scale you will need to roll it out to data producers and consumers alike with the appropriate activities and comms. This may include activating single-sign-on as well as assigning additional Data Owner and Technical Owner roles. Make sure you pay special attention to your owners at this time, explaining what they will gain by centralizing their data-sharing activities here so that the content within the tool continues to grow organically.
When Marketplace is launched you should start seeing activity within it as orders for existing data and requests for new data come in. Owners (at all levels) must be responsive to these requests and any questions raised in the chats. Engagement and action will show consumers the power of this platform and drive usage.
After an agreed time period has passed, (e.g. 3 months), gather data and reflect on what is going well and what could be improved. Consider how many orders have been fulfilled, how many requests for new data have been satisfied, the most popular data collections in the tool, the average time to delivery for data, etc.
