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Review progress within Marketplace. Learn from the feedback that has been gathered - why is some data more highly rated than others? Which delivery endpoints and usage types are most popular? Use this knowledge to improve the experience and expand impact.
Consider the reception to the Marketplace as a whole before making decisions on improvements. Review the ratings, and comments, and chat around data collections and base content. Some things may need to be improved at the data level and other things at the application level. If there is a consistent concern about missing metadata you may want to add a custom field, but if this is a gap in just a few cases you may want to ask the owners to update the metadata for those Data Collections.
If you agree upon a required customization that is appropriate across the board, you can now implement this. You could update the look and feel if you think something else would be more appropriate. You could add additional usage types if they have been frequently requested. You could even add custom fields via the MCC.
Armed with the feedback of your users, continue to improve the Marketplace experience. Build out category hierarchy so it is more granular if required. Add additional usage types that were missing. Expand delivery options. Enrich terms of use. Upload pre-existing consumers. Create more data owners. Incentivise data owners to become star owners.
