Data Governance is pivotal to all data-driven organizations and we have designed our learning path to help you make critical and informed business decisions. We will take you on a Data Governance journey and present you with Business Use Cases, governance scenarios utilizing the power of Informatica tools, webinars on best practices, business value, and much more.
We begin with an overview of Informatica Data Governance that includes helping you plan for your Data Governance Program and lay your foundation. We then delve into Informatica’s Data Quality and Data Privacy solutions and ‘Data as a service’ portfolio to demonstrate the value of data governance.
We have customized our offer to better suit your needs depending on what your roles and responsibilities are. Start your journey today and build a strong Data Governance Strategy.
GDPR User Stories: How to use Informatica to get started with GDPR
This video discusses how the DPO and the Data Steward ensure that the firm is not legally exposed and ensures that the firm has implemented policies and processes following GDPR principles. This video also provides insight into how the DPO and the Data Steward interact with Axon.

GDPR Compliance – What does it take? Are you Ready?
This video gives you an understanding of what is GDPR and what is its purpose. Being GDPR compliant means being able to answer questions like what data you hold, who has access to it, what is its purpose, who will protect your data and apply appropriate controls, and whether you have consent to hold and use this data.


GDPR, CCPA, LGPD: It’s Time for an Enterprise Data Privacy Program
This video takes you on a journey of Enterprise Data Privacy. It discusses a Data Privacy Framework which comprises creating actionable data privacy policies, rapidly locating, cataloging, and understanding sensitive data, analyzing risk, and establishing protection plans. The video covers the value the framework provides to an Analyst in this journey.
Data Governance meets Data Security
This video describes how Data Governance and Data Security complement each other in terms of how organizations can manage and control their data. Data is at the heart of the business and it’s driving innovation and digital transformation. The video also discusses the growing volume of data and the challenges that come with that, especially an increase in data-centric regulations, like GDPR. With these regulations, we see the rise of the Analyst, who works with the CDO, DPO, Legal team, and other stakeholders to help ensure the successful implementation of Data governance.

The Key to Privacy by Design
This video explains about Data Privacy and Privacy by Design and how privacy by design needs to be part of the business processes moving forward. It also talks about the importance of data privacy by design for an Analyst. As an Analyst, you are responsible for continued Data discovery and structuring the database following the regulation.

Lineage, a Map for the Data Explorer
This video explores how Informatica has reimagined the world of data governance from a lineage, quality, and security viewpoints. It also discusses why we need data maps and how to do mapping for enterprise data.

Become a Data Quality Detective!
The video describes how businesses deal with Data Quality issues constantly and how the new approaches to Data Quality are changing the way organizations utilize the Data Assets at hand. The video also explores technology solutions that help diagnose Data Quality problems in organizations and improve the overall health of the organization. The Analyst helps examine data and optimize the quality of data that is being collected.


How Worldpay Turned Early False Starts into Enterprise Data Governance Success
This video discusses how Worldpay turned early false starts into Enterprise Data Governance Success. Data needs to meet basic quality standards as only then can you provide a comprehensive customer experience and meet compliance standards. Data is usually scattered all across the organization. You need to discover the data, link it together, and make it accessible. Worldpay managed to regroup during the early hurdles they faced and redefine what success looks like.

Enterprise Data Governance – Scale or Fail
This video discusses the need for Data Governance and how to enable firms to do better around data. The video also explains how instead of discrete efforts, the modern data governance effort is focused on enabling everyone to connect the dots and be business-focused and value-driven.

The Economic Impact of GDPR Automation: Balancing Compliance and Business Value
The video discusses how automation of GDPR process can help achieve compliance faster. It also describes how companies can streamline their processes by enabling automation. The video provides insight through use cases and explains in detail how automating processes using Informatica’s products help the business achieve its compliance goal. The role of the Analyst is to use the technology at hand to help implement Data Governance.
5 Foundational Elements of a Successful Enterprise Data Governance
This video discusses why Data Governance is practiced and what is the vision for it. The video also describes the challenges of enabling a shared understanding of Data Governance across the organization. There are various case studies with real-life examples to help users understand how their organization can implement Data Governance. The role of the Analyst is to collaborate with other teams across the organization to successfully implement Data governance.


Personas involved in a Enterprise DG
The video discusses various Axon User Roles. The Analyst is responsible for implementing data standards and creating methods for monitoring governance.

Intelligent Data Summit for Data Governance and Privacy
This video discusses Informatica’s perspective on Data Governance and Privacy. It also describes how Data-driven transformation has been accelerating over the years and how the digital era is powered by trusted and well-governed data.

Next Gen Data Governance: Expert Video
The video discusses how the Axon Platform aims to change the way the organization does business. This video also discusses how data is interwoven with the firm and how it is being used across the organization. Next Generation efforts focus on providing vision and focus on those who are working on providing reliant and compliant solutions. As an Analyst, you need to collaborate with other teams to provide solutions for Data Governance.
The Dos & Donts of Data Governance
This video describes how to have a successful Data Governance program. It discusses how to create a Data Governance Network, understand the usage and purpose of data, and create an environment for everyone in the firm to work out the right solutions. As an Analyst, it’s your role to examine the data and structure the database to make way for proper implementation of the Data Governance Program.

Informatica Hero Session - Data Governance
This video discusses some of the challenges faced in today’s digital world. The video also describes the goal of Data Governance initiatives and the need for trustworthy data to enable digital journeys. The role of the Analyst is to ensure that the policy efforts are connected with technical efforts through proactive collaboration with all the stakeholders.

Data Cataloging - Essential for your Analytics Modernization Initiatives
This video discusses the benefits of Data Catalog in the context of Analytics Modernization. The video also describes how the Data Catalog will accelerate modernization initiatives and increase productivity for an analytics solution. It also comprises of a Demo of the Informatica Enterprise Data Catalog User Interface.

Data Governance Socialization Driving Culture Change
This video discusses how the success of data governance is dependent on the culture of the organization. It also describes how being data-driven organizations require changing mindsets, attitudes, and habits and embedding data into the identity of the organization.

Next Gen DG with Axon and EDC
This video discusses next-generation Data Governance and how it can be approached with EDC and Axon. Data governance has evolved from the definition and management of policies to delivering business outcomes. The video also explains how you need to bridge the gap between business and technology and combine the physical data world with the context that makes it valuable.

Business Process Decomposition Strategy
This video discusses how to break down a business into component data that make it up. In this video, you will be introduced to an example from an Insurance context, and everything is traced, starting from business outcomes, to outcomes that drive it.

Governance Rollout Strategy
This video discusses our Business Rollout strategy for identifying governance focused use cases. This video also explains the need for good early use cases that have strong business value, supported by good quality and well-understood data.


This document discusses how GDPR is a golden opportunity for data leaders today. It also discusses how you can use compliance requirements as an opportunity to implement data initiatives and help your organization. As an analyst, it’s your role to understand what data falls under the remit of the regulation.

This document describes GDPR as both a challenge and an opportunity. The document also explains the six steps to GDPR readiness, an easy way to align business policies and IT, and how to turn the regulations to your advantage. As an analyst, your role is to translate GDPR requirements into actual policies and processes with the help of other stakeholders.

Data Privacy for Dummies explains how to successfully implement an intelligent data privacy solution. It also discusses how real-world companies are tackling data privacy challenges and how to ensure data privacy at scale to protect sensitive data.

GDPR Compliance for Dummies provides insight on issues affecting compliance and strategies to stay ahead of the compliance curve. It also discusses how to get a 360-degree view of data subjects and delivers a list of GDPR resources to accelerate your journey to compliance.

This document discusses an agile approach to reducing privacy risk and earning customer trust. It also explains how you can implement a continuous, holistic process of data privacy that adapts to changing compliance regulations and other threats. Customers want their data to be treated ethically and responsibly at all times, and this document describes how you can develop policies and rules for the same.

This paper discusses the need for organizations to automate, optimize their intelligence, and protect personal and sensitive data. This paper also describes how organizations must develop data privacy and security governance policies and strategically integrate enforcement with a comprehensive solution. The paper highlights the benefits of a well-deployed data-centric security solution.

This paper discusses the need to operationalize Data Privacy by building a reliable data privacy governance framework. Compliance challenges require greater data privacy governance from businesses. Improved data handling helps increase customer loyalty, improve data quality, and unleash new business value. As an Analyst, your role is to help implement data governance by collaborating with other stakeholders.

This paper discusses the benefits of the Informatica Secure Testing solution and the capabilities for achieving on-time, high-quality results for continuous delivery of software while ensuring that the development and testing process does not interfere with compliance by exposing sensitive data.

This document discusses the California Consumer Privacy Act (CCPA) at length. It also explains how CCPA grants consumers rights for their data and prevents businesses from discriminating against them for exercising those rights. Utilizing Informatica’s capabilities you can meet the challenges of CCPA.
Informatica’s Data as a Service portfolio helps customers validate and enrich their customer contact data. With this contact data verification solution, organizations around the world can ensure that they have reliable information in order to communicate with their customers, partners, suppliers, and prospects.

SlideShare: The Customer Experience Opportunity Nobody Talks About
These slides provide information on why contact data is the secret weapon in the battle for a competitive edge. It discusses how customer experience will overtake price and product as the key differentiator.

Ebook: The Business Case for Contact Data Verification
This ebook deals with how to clean your data and unleash intelligent engagement. It explains how to provide the best customer experiences, you need contact data that’s trusted, authoritative, and accurate.

Ebook: A Quick Guide to Verifying Customer Contact Data
This ebook is a quick guide to verifying customer data. It discusses ways to make your contact data trusted and actionable. Customer-centric businesses need to prioritize contact data verification to eliminate errors and serve customers better.

Ebook: Three Ways to Measure Address Quality
This ebook discusses ways to measure address quality to make sure address data is accurate and actionable. It also explains why address quality matters, what quality address data looks like, and three ways to check the quality of your organization’s address data.
Demo: Contact Data Verification Online Demo
The contact data verification and enrichment demo does a quick verification of emails, addresses, and phones. It provides data after validation and explains why regardless of customer locations, accurate contact data is a necessity.

Workbook: The Cost of Bad Contact Data
This workbook describes how to solidify your business case for trusted, relevant contact data. It also contains practical exercises to help build your business case for intelligent engagement through contact data verification.

Video: Contact Data Verification in Marketo with Informatica
This video explains the value of verifying your contact data and the importance of data quality strategy. Informatica Contact Data Verification is a single solution to verify email, phone, and address data.


Ebook: The Contact Data Enrichment Primer for Marketers
This ebook discusses why the best marketers enrich their contact data. It explains how by using contact data enrichment you can keep up with your customers, track changes more efficiently and improve engagement with customers.

Ebook: Three Reasons Retailers Need Valid Contact Data
This ebook explains why the best retailers care about contact data verification. It also discusses the three reasons contact data is so vital to retail, why high-quality contact data matters, and what it takes to get it right with your global customer data.
Research Report: Contact Data Verification Strategies for Marketing and Sales
This report discusses contact data verification strategies for marketing and sales. It also explains the best strategies for verifying contact data, the channels that connect the most accurate data, and solutions that allow businesses of any size to adopt real-time contact data verification.

Research Report: Data Driven Marketing Trends
The data-driven marketing trends report discusses how leading marketers lay the foundation for data-driven marketing success. It also provides information on the primary objectives and most pressing challenges of marketing leaders and how top marketers optimize their data quality.

Research Report: How Decision Makers Improve Their Marketing Data Quality
This report provides information on how decision-makers improve their marketing data quality. It also discusses how to deliver a best-in-class marketing data strategy and some of the greatest challenges in the journey to data-driven marketing success.


Reimagine Data Governance
This ebook discusses a new approach to data governance for intelligent disruption. It also explains why data governance is integral to the success of any data-driven digital transformation program and how industry leaders are reimagining data governance.

How to Govern Your Data as a Business Asset
This ebook explains how to govern your data as a business asset. It also discusses how data assets can be a vital asset to your business if you take the right approach. You will learn what to look for when choosing your initial data governance project and how to delegate crucial roles and responsibilities.

How to Scale Data Governance for Digital Transformation
This ebook is a guide on how to scale data governance for digital transformation. It explains why scale matters when it comes to data governance and what are the key capabilities to look for when you are building a scalable data governance program.
The Data Governance Program Workbook
Data Governance Program Workbook is a step-by-step guide to launching a Data Governance Program. It explains how to choose your first project and lay the groundwork for a strategic long-term program and the people, processes, and technology that underpin all successful data governance programs.

Five Keys to Optimize Your Data Lake with Data Governance
This ebook discusses the five keys to optimize your data lake with data governance. It also explains what a well-managed data lake should be able to do and what makes data trustworthy.


The Data Strategy Playbook
The Data Strategy playbook is a CDO’s practical guide to delivering business value. It demonstrates the value you as a CDO delivers to your organization and helps you map organizational and program capabilities to the data strategy.
Data Cataloging for Data Governance – 5 Essential Capabilities
This ebook discusses how to drive your enterprise data governance program forward. It explains why artificial intelligence and machine learning have a crucial role in enabling data governance at scale.


These slides discuss a new kind of data governance and how it can help you accelerate digital transformation. It also explains the importance of a 360-degree customer view to deliver a better customer experience and the need for reliable data.

This ebook discusses ‘just enough’ data governance for data-driven digital transformation. It also explains how to identify current and desired data governance levels and why data is a powerful asset when it’s well-governed.

This whitepaper discusses how data governance is now your competitive advantage. It provides a blueprint for successful data governance by helping you to generate and best possible return on data assets.

Informatica Enterprise Data Governance Solution (Axon+DQ+EDC)
This solution brief provides information on how to comply with regulations like GDPR, BCBS 239, and more. It explains how your customer experience program relies on governed data and how to leverage accurate analytics to make critical business decisions.

Fuel Transformation with Enterprise Data Governance
This solution brief describes how to fuel transformation with enterprise data governance. It explains how to define a data governance framework that enables effective collaboration between business and IT.

DataSheet: Informatica Axon Data Governance
This datasheet explains how your data is governed and can be trusted to fuel your business initiatives. It discusses how to comply with regulations and execute customer centricity programs with governed data.

This report provides information on automating intelligent data governance. It explains how organizations can leverage data to meet strategic and operational business decisions and improve their bottom line.

This video explains the practical steps for GDPR compliance with Informatica. It discusses the need for a holistic, intelligent, and automated solution to governance, privacy, and protection.

This video discusses how Informatica offers the world’s first end-to-end intelligent data governance solution that brings together people, processes, and systems with a holistic, collaborative approach to deliver strategic business outcomes.

This whitepaper discusses Data Management Best Practices for Ongoing Regulatory Compliance. You can discover how to ensure timely, accurate, and auditable regulatory compliance and streamline efforts to comply with the new regulations and standards.

This whitepaper will help you advance your analytics maturity. It explains the benefits of deploying an intelligent data catalog including improved data governance and oversight.

This paper discusses how Informatica’s holistic, end-to-end data governance solution brings users, processes, and policies together across the enterprise to ensure that everyone can access trusted, secured, and governed data.
Operationalize Data Governance with Axon, EDC and IDQ
This session discusses methods and processes for customers who have purchased Axon, EDC, and IDQ and want to get the most value out of the platform. We will also share real-world best practices for operationalizing Data Governance.

Operationalize Data Governance on Data Lake with Axon, EDC, DEQ and DEI
This session discusses the step-by-step implementation process for customers who have purchased Axon, EDC, and DEQ, DEI, and shares implementation best practices.

Operationalize Data Privacy - 'Right to Know' Request handling use case with Axon, DPM, IICS
This session discusses the implementation process for loading privacy-related data into Axon and using the Subject Registry created by DPM to enable process orchestration with IICS to automate the data collection needed for a Data Subject Request (DSR) - Right to Know request.


Overview: Admin Panel in Axon
This video discusses the different aspects of the Admin Panel in Axon and the various operations that can be performed via the Admin Panel. It also explains who can access the admin panel and the functionalities present for different users.

Overview: Maps in Axon
This video provides insight into the significance of maps in Axon. It discusses different kinds of maps and the use of search functionality to view confined maps.

Custom Attribute in Axon 6.0
This video provides information on custom attributes in Axon v6.0. The video also discusses the need for custom attributes and how to create them.

Axon EDC Integration - Part 1
This video discusses the need to integrate Axon and EDC. It also explains how to integrate Axon – EDC and make sure that it works properly. The collaboration of Axon and EDC can help both technical and business users

Axon EDC Integration - Part 2
This video explains the need to map EDC assets to Axon to avail Data Governance facilities. To govern your data the data present in EDC needs to be mapped to data present in Axon. The video also discusses how to assign linked Glossary and inferred glossary.

Overview: User Dashboard in Axon 6.0
This video provides information on the need for a user dashboard. It explains how to enable the user dashboard in Axon and what all information can be received through the user dashboard.

This video discusses how to map Axon DQ rules with scorecards/profiles on IDQ. It also explains the need for Axon Agent and how it acts as a mediator between Axon and IDQ.

The video discusses how to create a rule in the Informatica Analyst service and how to create a local data quality rule in Axon. It also explains how to associate the local data quality rule to the IDQ rule, and trigger the rule to verify results.

This video provides information on how to onboard EDC objects in Axon. It explains the need for onboarding and how enabling onboarding ensures automatic movement of data from EDC if EDC is populated, to Axon including lineage objects.
How to Modify Axon Quick Look Settings
This video discusses how to modify Axon's quick look settings. This video also explains how to connect to another Axon server, how to configure Hotkeys, and how to change preferences.

Introduction to Fuzzy Search in Axon
This video explores the fuzzy search that was introduced in Axon v6.2. It covers topics such as what is a fuzzy search and how to enable a fuzzy search. It provides examples of a fuzzy search in Axon.

DPM Integration with EDC and Axon
This video discusses the value of integration. It contains a business demo from an Axon point of view. It also provides information about the integration process and set up. The integration helps prioritize risks and protect personal data.

Data Governance Automation - Axon – EDC – DQ
This video provides information about the need for automation. It talks about Data Governance Automation and the different stages of automation. Axon in combination with EDC and DQ provides a collaborative data governance program, which helps to automate mission critical tasks.

Data Governance Concepts: Navigating Axon Data Governance and Data Marketplace
This Data Governance training video discusses about two key elements:
Introduction to Axon Basic Concepts
performing a Unison search
the video talks at length about the basic orientation and the various facets within DG. Each of these facets contain objects with governance details. The video also explains how the Unison search helps review the objects and intepret the results. This video explains the significance of the Data Marketplace and provides an indepth demo on how to navigate within it. The video talks about how the Marketplace helps provide the best available data and helps guide the users to access data.


Functionality: Lineage: Data and Process
This video focuses on two key components: Data Flow Maps and Process Flow Maps. It focuses on data flows, process maps and how data moves in relation to processes. Key map features are explored in the video. Unison search helps scope insight maps and overlays. The joint power of data lineage and process lineage is discussed.


How to Replicate an Axon Production to non-Production Environment
This document will walk through the steps to replicate an Axon environment. It also involves taking a backup of the Postgres database in production and restoring to non-prod.

How to Create Local and Standard DQ Rules in Axon 7.0
The Data Quality facet displays data quality rules. You can configure different types of data quality rules to check the data's quality in your systems. Technical users implement the regulations in a third-party data quality product.
How to Extract and Load Axon 7.0 Facets
During an initial Proof-Of-Concept (POC), facets are populated using Bulk Load templates. Generally, you would want to keep these templates updated with change over the POC's life, and then when ready, load them into Production. This document will focus on extract and load and what data needs to change in the extracted CSV file, and what Mappings have to change during the Bulk Load.


This quick 4-minute video demonstrates the lineage and impact capabilities of the Informatica Enterprise Data Catalog.

This quick 3-minute video demonstrates how to work with a business glossary.

EDC Best Practices
This quick 3-minute video demonstrates how to work with a business glossary.

How to view and infer from Profile results
This video explains how to view profiling results. It also discusses how a Data Steward may need to run a profile on Data Assets and understand the strengths and weaknesses of its data and metadata.
How to: Use custom lineage scanner
This document discusses how to use a custom lineage scanner after the new patch in EDC v10.2 and without a patch in EDC v10.2.1 and above.

EDC-Axon Integration
This document discusses how Axon Data Governance with Enterprise Data Catalog delivers an enterprise data governance solution that enables your organization to trust and verify the data governance policies. This integrated solution helps drive the collaboration required between the business and technical users to provide the right experience for the right user.

How to: Generate missing links report in EDC 10.2.1
This document discusses the Generate Missing Links Report. It is the new feature included in Enterprise Data Catalog (EDC) 10.2.1 to download a missing link report for a specific connection.

How similarity works
This guide provides insight into how column similarity works. As a Data Analyst, you can scan your enterprise data to find similar columns. This process helps you search and discover assets of interest faster in EDC.

How to: Perform a connection assignment for multiple connections in EDC
This document explains how to perform a connection assignment for multiple connections in EDC through a series of tasks.


Update Custom Attributes in EDC using the API
This document aims to explain the process of updating the custom attributes in EDC using the APIs that are provided out of the box. All the screenshots provided in the document are for reference only.

EDC Bulk Curation
The purpose of this document is to provide a high-level overview of the curation activities in the Enterprise Data Catalog (EDC). This document covers the bulk curation technique and sample use cases for the bulk curation.
Data Domain Discovery in EDC
The purpose of this document is to provide a high-level overview of data domain discovery options in Enterprise Data Catalog (EDC). This document covers explicitly different ways to create custom data domains and the use of custom data domains to reduce false positives.

Allstate Demo – Remote Scanner, EDC API, and Custom UI
This document covers the Remote scanner and the sequence of steps, CRUD operations for resources, execution, monitoring of a resource, and automating the permissions.

Related Learning Paths
Select a Product
“Calculating Risk Scores” in DPM & Mitigating risk using Persistent Data Masking

Deployment Best Practices of Data Governance Products – Axon, EDC, IDQ, DPM




EDC Advance Scanner Architecture and Configuration


Operationalizing Privacy with Data Privacy Management

Subject Registry and Subject Access Reports using Data Privacy Management

DPM – Privacy Dashboard, Subject Registry & DSAR reports

Operationalizing Privacy with Data Privacy Management

Subject Registry and Subject Access Reports using Data Privacy Management

DPM – Privacy Dashboard, Subject Registry & DSAR reports

“Calculating Risk Scores” in DPM & Mitigating risk using Persistent Data Masking

Deployment Best Practices of Data Governance Products – Axon, EDC, IDQ, DPM


EDC Advance Scanner Architecture and Configuration



