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MDM Match, Merge & Survivorship
Applicable to Master Data Management (MDM) - Customer 360 or MDM Multidomain (On-premise or Informatica Cloud Hosted Service).
Design and configure match rules for declarative and fuzzy deduplication within the MDM hub.
Tune the match rules after the initial run according to business requirements and initial feedback. This includes any adjustments to: match filters, selection criteria, match purposes, match score thresholds, segment matching, search and key levels.
Configure survivorship rules, including review sessions with business and technical subject matter experts to discuss concepts of ranking, block survivorship and data validations for trust validation rules.
• This catalog item requires Customer to engage Informatica to provide the full MDM solution from initial design through deployment
• Customer to provide a list of its business and technical subject matter experts and ensure their availability for review and feedback and the discussion detailed in the catalog item description
• Customer to provide access to Informatica MDM hub environment
• Source data profiling reports prepared and made available
• Data from data sources has been loaded into MDM
• Business requirements for matching (e.g. definition of a customer, legal entity, etc.) documented and made available
• Business requirements with system trust and attribute ranking documented and made available
• Correct population file(s) installed and validated on process server prior to match configuration
• Match ruleset configured and available for execution on the Customer's data
• Match rules tested, tuned, and fitted for the selected use case via up to three (3) tuning iterations, each up to one (1) week in duration
• Match rules configuration documented
• Business and technical teams introduced to the concepts of rank and survivorship, trust and validation rules
• Survivorship rules for up to two (2) source systems configured for up to twenty (20) attributes
• MDM Match Rules Technical Specifications Document
• MDM Survivorship Technical Specifications Document
PSU Catalog
72
MDM Customer 360
MDM Multidomain
Professional Services Units
Configure
Design
Implement
PSU-MDM-121
51-100 units
October 2026
MDM C360 Rapid
MDM Multidomain Rapid
Additional Information
Professional Services Units can be converted into Training Units upon written request submitted to the Customer’s assigned Informatica Delivery Manager. The conversion ratio is one (1) Professional Services Unit to ten (10) Training Units. The converted Training Units can be used for any training currently offered in the Informatica University catalog other than training subscriptions. View available learning paths or log in to browse the full Informatica University catalog at https://now.informatica.com/All-Training-Paths.html. Educational Services are governed by the description and terms at https://now.informatica.com/Informatica-University-Terms.html.