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From Golden Record to Agentic Action: Unlocking Data 360 with Trusted Context-MDM
This webinar is intended for data architects, solution architects, data stewards, MDM administrators, Salesforce data Cloud/Data 360 administrators, and business analysts who manage master data quality, customer profile enrichment, and data-driven personalization strategies within Informatica and Salesforce ecosystems.
Designed for an intermediate audience, the session will cover how Customer 360 SaaS match outcomes drive identity resolution in Data 360, including AI-based matching for new users.
By the end of the webinar, participants will learn how to publish golden master records into Salesforce Data 360, enrich unified profiles with validated master data, and accelerate AI-driven personalization across sales, service, marketing, and commerce without rebuilding complex data models from scratch. This will help reduce implementation time, improve data quality at the source, and make master data actionable for the Agentic Enterprise.
Here is the agenda for this session:
- Introduction: Addressing the challenge of disconnected master data and engagement data
- Unlocking Data 360 with MDM: Overview of architecture and key capabilities
- How It Works?: Publishing golden records via the Ingestion API; managing Person, Organization, and Relationship entities; CDI mappings, taskflows, and MDM jobs
- Identity Resolution Deep Dive: Utilizing Customer 360 SaaS match outcomes in Data 360; AI-based matching for new users
- Demo: An end-to-end walkthrough: configuring the extension, publishing master records, enriching unified profiles, and enabling segmentation in Data 360
- Use Cases: Exploring the agentic enterprise context, personalization, and actionable insights powered by trusted MDM
- Q&A
Speakers:
- Kamal Abrol, Senior Success Architect