Bridging AI Assistants with Verified Master Records: Exploring the Customer Identification MCP Server for MDM SaaS

This webinar is intended for solution architects, data architects, MDM administrators and developers, data stewards, and technical users interested in exploring how to connect AI assistants and agents to trusted master data. It is designed for an intermediate level audience. The session will focus on Informatica's MCP (Model Context Protocol) servers, particularly the Customer Identification MCP server, which links an AI assistant to master records in MDM SaaS. Using a large language model like Claude, the webinar will demonstrate how an agent can resolve customer identities and retrieve consolidated Person or Organization profiles. Time permitting, it will also cover how teams can extend this functionality with their own composite MCP server. By the end of the session, participants will have a clearer understanding of the Customer Identification MCP server’s role, how AI assistants connect to MDM SaaS golden records, and how this integration might fit within their own architecture. The demo uses sample data and serves as a starting point for discussion rather than a fixed blueprint.